BY THADY KAVANAGH

When I start planning a case study film with a group I encourage them to focus on two key aims: (a) Make sure we are showing the change that is happening as a result of the work being done, and (b) We must hear about that change from the people who are doing the work on the ground.

This approach helps build trust and authenticity into the film.

1. Define Your Story’s Purpose

Start by clarifying the goal of your case study. What impact do you want? Is the film to inspire, inform, or advocate? Having a clear purpose will guide every part of production.

2. Showcase Real Voices.

Use interviews with real people involved in the project, including beneficiaries, to give an authentic perspective. Their stories and emotions are what make the case study relatable and impactful.

3. Plan the Narrative Flow.

Outline the storyline in three parts: the challenge, the solution, and the impact. This structure helps viewers follow the journey and understand the significance of the work being done.

4. Keep it Concise

Attention spans are short, so aim for a length of 3–5 minutes. Focus on key points and impactful moments to convey your message without overwhelming viewers with too much information. This can be edited down to 90 seconds for use on social media as well.

5. Prioritise Natural Conversations.

People who are not used to being on camera may feel nervous. Encourage natural conversation rather than memorising scripts. Authenticity will help them connect better with the audience. Ask people to look at the person asking the question instead of the camera. This helps put them at ease.

6. Use Visuals that Relate.

Shoot video of the local environment and activities that relate to your story. Match with the narrative. Make sure your film footage supports the message and enhances viewer understanding. Photos and smartphone footage taken by participants can really help tell the story especially when showing change happen. Every time you are out ask the question – ‘Does this visually show the change we are making?’

7. End with a Call to Action.

Conclude by inviting viewers to take a specific action, whether it’s to learn more, get involved, or share the film. A compelling call to action helps translate the film’s emotional impact into tangible results. You hopefully have emotionally engaged the viewer and it is a great opportunity now to ask them to engage with your project.
By following these steps, you’ll create a case study film that’s impactful, relatable, and memorable.

More info: If you have questions, you can email Thady on work@thadykavanagh.com

* Thady Kavanagh is a Galway-based video producer who specialises in producing case study films for organisations that want to share the how, why and impact of their work. He has produced several SICAP case studies as well as creating video content for Rehab Ireland, The Wheel and St. Vincent de Paul.